Best Personal Branding Tips:
Dress for the Job You Want Not for the Job You Have
With the rise and rise of LinkedIn, an Individual’s profile is now more important than ever. HR Managers are worried that their staff are not getting it right on LinkedIn, and as a result, are representing the company in a poor light.
Similarly, poor personal presentation and grooming are also key issues for companies, as their staff are just not paying attention to how they look. Both men and women need to sharpen up their appearance, according to a recent Sky News report. I stumbled across this interesting interview with Personal Branding Specialist Sue Currie and Media Trainer and Communications Expert Andrea Clarke that may be worth watching if you haven’t yet considered the image that you are portraying to your prospective employers and work colleagues.
If you are looking for new job opportunities, now might be a good time to take a look and review your image. You want to make sure you look like a strong candidate for the roles you are applying for. You want to wear clothes that suit your current body shape, you want to make sure that your hair is well-cut and you are presenting as the best possible version of yourself.
Watch Video: Best Personal Branding Tips
by Australian “Personal Branding” Thought Leaders
Personal Branding is what you want to be remembered for, says Sue Currie. It’s what you want to be known for. It could be a certain element of your personality, your look, your name, a trait that you are known for.
“There’s a lot of women and men who tend to look untidy, they lack a good fit for what they wear.”
Andrea’s Personal Branding Tips:
- Identify what words do you want to be associated with. eg. confident / honest / well-groomed / genuine / loving / caring / sharp communicator /
- “Narrow down those key words that you want to be remembered for” suggests Andrea Clarke
- Build pieces around that to make sure your messages are consistent to make sure that that’s how you are actually perceived by people in the work place.
- Its easy to do this when you have a strong sense of self worth and you have defined your career goals.
- Choose the types of companies that you want to work for, and make sure that your image is congruent with the company’s image and reputation.
- Make sure you are co-ordinated in the clothes you wear! make sure that your clothes are flattering for your figure.
- Book in with a stylist if you feel like your clothes and overall image might need a review.
- Communicate with confidence and authority in the workplace.
- Dress for the job you aspire to have, and you will generate confidence within yourself.
- People will make sweeping statements about the way you dress and the way you communicate.
- Watch your body language, your use of language and your vocal techniques.
- Be very aware that people will judge you based on the signals you send them.
- Ladies – step up as a leader and get the confidence you need to communicate effectively.
Sue’s Personal Branding Tips:
- Be authentic! Don’t try to be like anyone else. Be Yourself, and let the true you shine through.
- Know Your Values and what you stand for. Then find out the values of the company that you are looking to work for, and see if they have similar values.
- Get honest feedback about you other people would describe your brand.
- At the very minimum, you should have a professional LinkedIn profile, and be using Social Media to raise your profile.
- Make sure your Facebook profile is professional, as prospective employers, future clients and other stakeholders will be searching your name on Google.
- Dress for the job you want, not for the job you have.
- Career Starters should research the company and look at the images, get direction on how to dress for the interview by the visuals cues that you see on the website.
- Guys – iron your shirt, and don’t wear those ‘too tight’ skinny jeans, and finally, wear suits that actually fit you.
- Girls – don’t dress so casually all the time and don’t wear shoe string straps.
- Be comfortable with communicate, and be able to articulate the key message that you want to send.
- Make sure you can live up to the brand that you promote yourself as!
After 15 years as a on-camera television news correspondent and three years as a senior communications professional in Washington DC, Andrea now trains women how to prepare for a presentation, how to use their voice, the importance of body language, grooming and dress to restore their confidence and ambitions to deliver with authority without being too assertive or perceived as a ‘bossy boots’.
For more information go to: http://www.andreaclarke.com.au/
About Sue Currie
Sue Currie is a leading personal branding and image management speaker who informs, entertains and helps her audiences to achieve impact, influence and personal brand recognition.
Sue has been delivering conference speaking, corporate training programs and consulting services to executives, emerging leaders and managers since 2003, with the primary focus on reputation management strategy of personal branding, executive image and presence, business etiquette and PR communication to promote yourself.
For more information go to: www.suecurrie.com.au