How to Write LinkedIn Profile
Once people are impressed with your headline, they will then go onto read your summary. The summary is what helps people decide how they will view you and your company. This is your chance to tell the world who you, and even who your company, are. The summary has a prominent location within your LinkedIn profile, so it is used to promote the brand that you would like to be known for.
Instructions on How to Write LinkedIn Profile:
Unlike a professional bio, your LinkedIn summary must be written in the first person, as LinkedIn is a social media platform where one to one business networking takes place.
1. To gain the reader’s immediate attention, we sometimes suggest you start with an interesting fact about your industry/product that very few people know, or even type in a motto that you live by,
eg Our motto could say : “Choose a job you love, and you will never have to work a day in your life.” ― Confucius
2. Your LinkedIn summary should promote the value you have delivered to your previous employers. Your LinkedIn profile summary by detailing your expertise in the industry, products, or discipline about which you hope customers will contact you.
We suggest your summary be a cross between what you would included in your cover letter, and the overview paragraph of your resume. It needs to contain the top 15 skills and keywords found within the job descriptions / job adverts of the typical job roles you’d be interested to apply for.
3. List relevant achievements that you know would impress your target audience (such as hiring managers for your ideal job).
How to Write LinkedIn Profile – Step # 4
4. To make your summary section easy to read, we suggest using 2 or 3 different character symbols to promote special points.
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5. Finally, we recommend you make it easy for people to contact you, let people know who you are interested in connecting up with, and how they can contact you.
BONUS LinkedIn Profile Tips if you are a manager or business owner:
If you are a business owner or manager staff, you may want to ask your staff to copy and paste a paragraph that is keyword loaded and strategically branded so your employees are portraying the same message that your company profile and other online marketing sites are sending.
Although you can’t force your employees to use your content, they will usually be fine with it, especially if they understand the benefits of having a strong and congruent LinkedIn message. Many summaries also have a ‘specialties’ list at the bottom of their summary.
We advise that 10 – 15 keywords used to make up this list. You may want to include some industry-specific and then some skill-specific keywords.
Our biggest recommendation is to know the keywords that people use to find someone with your skill set, and then to make sure that you use them in the summary section.
Just think that your LinkedIn profile is just another page on the internet, and the same rules apply with SEO.
Google will rank your profile higher than anyone else’s if it uses the right keywords.
Find out how more about our Professional LinkedIn Profile Writing Service. Contact us on (03) 9013 3890 or email us on firstname.lastname@example.org