What Should You Include In Your LinkedIn Profile?

In a nutshell, the more relevant information you have about yourself and your company on LinkedIn, the more likely your details will show up when people are searching for someone like you. We suggest you keep your LinkedIn profile updated with any information that makes you look like the ideal person to help your target audience is a good start.
What Can People See on Your Profile?
Your profile is visible to LinkedIn members who’ve signed in to www.LinkedIn.com.au, but only limited information will appear to people who do not have a LinkedIn profile, this is called your public profile, and appears if someone googles your name.

Because not every Australian has a LinkedIn profile, it’s important to consider what will show up in your pubic profile, as this is what 60% of the population will see if they google your name.
You can change your public profile settings to control the profile information that shows up in public search results. LinkedIn members in your network can see your name and LinkedIn profile.
If your contact settings allow InMail messages, certain Premium account holders can also see your full name and full profile.
- Members outside your network only see a shortened profile without your name.
- Only 1st-degree connections and people you’ve emailed before who have added you to their LinkedIn Contacts can see your email address.
- 3rd-degree connections and members you share groups with who have free accounts will only see your first name, last initial, and the top section of your profile when searching by keyword.
If any member searches by your first and last name, they can see your full profile unless you have blocked them. You may want to block certain competitors or people who you do not want to be associated with.
LinkedIn Profile Writing Service
If you are short on time, or perhaps aren’t sure how LinkedIn really works, we can offer several different LinkedIn Packages to suit your needs.
We go through the task of researching what keywords your target company will use to find a candidate with your set of skills, knowledge and experience.
We’ll then write a professional and concise LinkedIn summary as well as filling in as many sections as we possible can of your LinkedIn Profile.
Choose Which Level of Service You’d Like for Your New LinkedIn Profile
Profiles that Attract Employers
- Personal Branding / Online Presence Strategy Session
- Professional Headline
- SEO Rich LinkedIn Summary
- Industry Specific Keyword Loaded
- SEO Keyword Optimised
- Full Profile Completed
- Private LinkedIn Coaching Session: Discover the 4 Step Sequence to Getting Noticed by the Top Employers and Recruiters
- BONUS # 1 - LinkedIn Video Course Value $497
- BONUS # 2 - 30 Days Phone Support Value $1997
- BONUS # 3 - FREE Ticket to Online Live Training Value $97
Profiles that Attract Clients
- Lead Generation LinkedIn Strategy Session
- Lead Generator Headline
- Company SEO Rich LinkedIn Profile Summary
- Industry Specific Keyword Loaded
- SEO Keyword Optimised
- Full Profile Completed
- Private LinkedIn Coaching Session: Discover the 3 Best Stratetgies to Attracting More Clients through LinkedIn.
- BONUS # 1 - "Getting Leads from LinkedIn" Course Value $2997
- BONUS # 2 - 1 Year Phone Support Value $8997
- BONUS # 3 - Annual Pass to Live Training Value $1997
Company Page + Lead Gen Strategy
- LinkedIn Strategy Session (Lead Generation + Talent Acquisition)
- SEO Keyword Optimised
- Company Page Graphic
- Company Page Overview (SEO Keywords)
- 3 Showcase Pages
- Competitor Analysis
- Private LinkedIn Coaching Session: How to Use Your Company Page to Achieve Your Business Goals (Value $597)
- BONUS # 1 - Digital Marketing Strategy for Professional Service Providers - Value $1997
- BONUS # 2 - Quality Content Creation - PDF Guide with 12 Templates $1997
- BONUS # 3 - Professional Editing Service for 12 Content Pieces $2397
Feedback on our LinkedIn Profile Service:
Bonuses that come with the LinkedIn Profile Writing Service:
Our specialised LinkedIn Optimisation Report provides advice as to how best to use LinkedIn to sell your skills and talent and grow your network. Covering joining groups, following companies and making connections, we follow up on this value with the option of a targeted consultation with our Career Coach,discussing the groups you have chosen to join, companies you are following and connections you are making
Our full LinkedIn Profile Services involves the writing of your profile, the Optimisation Report and a coaching call. We will write the summary based on the information you have outlined, as your LinkedIn Profile is like your online cover letter and can be written to appeal to both recruiters, hiring managers, potential clients and industry colleagues. We will also update your experience, education and skills.
The entire profile will be keyword loaded to ensure that you show up in higher rankings from searches made by potential clients, suppliers and recruiters.