How to Access the Hidden Job Market
If you are like most job-seekers, you’ll use the online job boards such as SEEK, CareerONE, MyCareer, apsjobs.gov.au or even the newer job search engines such as Indeed.com
If this is the only way you are looking for jobs, then you may be missing out on a ton of job opportunities. The fact is that 93% of jobs are filled without ever being advertised on these job sites.
The # 1 preferred method for companies to find new team members is by word of mouth. So if you can get to know as many people within your industry as possible, and let them know that you may be in the market to consider new opportunities….you are increasing the chances of getting approached by hiring managers.
The next option for seeking out new opportunities is to use the worlds biggest search engine.
Google provides up-to-date information about all the career opportunities available on the web. Many companies use their own website to advertise jobs, and this is especially true if they are a great employer, who has a reputation for rewarding their employees and recognising good employee performance.
Tip # 1: How to Access the Hidden Job Market
Create a Google Alert
If you have not heard of the Google Alert service, then it is a service that helps you retrieve information based on your chosen keywords from across the web, including job search sites, news sites and career content sites, including my blog.
With Google Alert, you can set up alerts for key words relating to jobs, such as “operations manager jobs in Brisbane” or a Google alert for a particular company you are interested in working for. Google will then automatically deliver this information to your inbox, and will send your alerts as soon as it finds a match to your keyword, once daily or once a week (depending on how you want to receive the information).
If you don’t have a Google email account, you will need to register for one, and this service is free. http://www.google.com/alerts
Tip # 2: How to Access the Hidden Job Market
Use Advanced Google Search techniques
Most job-seekers, while understanding a search on Google, will use broad terms such as ‘jobs in Brisbane’ or ‘job search sites’, or ‘Australian job search’. The problem with such broad searches is that it will take you to the top job-boards, but won’t necessarily locate the specific job you are looking for.
If you use a more specific search term that is relevant to your specific requirements, such as ‘Accounting positions in Townsville, Queensland”, you will get access to dozens of relevant accounting jobs in Townsville, across a variety of job-boards and organisations.
So, if you want your search to be more effective, you need to be far more specific about the search terms that you are using with Google. You also need to play around with your search terms for the most optimal result, such as using industry abbreviations. The best way to search on Google is to use the advanced search features on Google. Most users’ don’t use this feature, but it will provide you with a superior and more accurate way of locating your perfect job.
Tip # 3: How to Access the Hidden Job Market
Use Google for job-winning career research
The fantastic thing about Google is that you can use it to gain access to information about various companies. If you are applying for a specific job with an organisation, simply log onto their website and gain access to relevant information. Areas you could review include:
How the organisation describes and promotes itself, in particular on the recruiting site.
Overall responsibility of the position, including gathering further information regarding the work area in which the position is located (I run a quick search if the organisation has a search function on the website).
Relevant publications, including annual reports and any policy statements.
Once you are equipped with this knowledge, then you are in a position to use this information to help shape your cover letter, answer the employer’s requirements within the resume, as well as provide yourself with a framework for the interview.
You can also get insight into what it’s like to work at a company, by using the search term “working at (name of company inserted)”, using search quotes. Using this technique, you might find all sorts of interesting information about a company!
For example, I undertook a search on ‘working at Qantas”, and the search results included feedback from Forums on working conditions, MySpace and the Qantas employment hub (not all of the information flattering).
Tip # 4: How to Access the Hidden Job Market
Finally, before you search for a job, make sure you don’t forget to Google your name and check out what comes up about you.
With most recruiters and many employers now searching job candidates online, (and I mean a significant number checking up your online presence), it is important to make sure there is no material posted online, that could make a bad impression, or be detrimental to your job application.
Your online identity can make or break your job search efforts. Other favourite tools where you can determine how strong your online identity is (the good, bad or indifferent) include:
Once you submit your name these tools will compile results on page from sources across the net, including Google Images, YouTube, Facebook, Twitter and WordPress etc.