LinkedIn is the Perfect Platform to Build Your Personal Brand
By 2020 50% of the population will be contractors or consultants and LinkedIn can help you build up your personal brand and attract new opportunities so you are highly sought after within your market or niche.
In this video, I promote the idea that you consider yourself as a business, and like any business, you’ll need to have a system that markets your brand out to the companies you want to work for.
As an individual, the best way to promote yourself is by developing content around key topics relevant to your market. This content can be a combination of video, posts, images and white papers.
Once you’ve created a strong online presence through your LinkedIn profile, the next step is to reach out the prospective organisations. You can use the power of LinkedIn to expand your business network via the “2nd degree connections” when you are using the Advanced Search features of LinkedIn.
We have a 3 month and 12 month service that works to get you connected with decision makers on LinkedIn, so you can then take the conversation to a phone call, and then a face to face meeting.
What is Personal Branding?
It’s the way people perceive you….which can be somewhat different from the image that you believe you are putting across….
Your Personal Brand is created by the way people perceive you and feel about you. It’s about what you want to be known for in terms of your area of expertise. It also includes your essence, your style, your character, your values, and they way you communicate to people.
Be Authentic – The number one tip on defining how you want to be perceived is to be a tailored version of your natural self. Don’t pretend to be something that you are not.
Your current personal brand could be defined by asking: “If someone was to describe me, what would they say?”
If they were asked to describe you in 3-5 words….what do you believe your 3 words would be?
- “Thoughtful, customer focuses and successful in what ever I do in my career”
- “Loyal, hardwording and an innovative thinker”
- “Easy going, relaxed and flexible”
- “Considerate, deep-thinking and a specialist in strategy and planning”
The number one goal of your personal branding efforts is for your target market to see you as one of the countries (or world’s) ‘go-to-person‘ for your area of specialty. There are many different ways to build up your reputation (your personal brand).
We can help you create the online presence you need to build a strong personal brand, these include:
- Personal Website with professional blog
- Personal Branding Strategy & Implementation
- Content Marketing Strategy & Implementation
The more awareness your prospective clients have of your knowledge, skills and experience, and the more they realise how passionate you are about what you do….the more people are likely to google your name, visit your website and take action into getting you to help them solve their problems.
The 3 Steps to Create a Powerful Personal Branding Strategy
Personal branding is on the minds of nearly every CEO and senior executive because they know that people are googling their name when been referred or after they’ve met someone in person.
Step 1 – Define Your Goal, Your Personal Brand and Your Values
- where you want to be in 5 – 10 years time
- what you want to be known for
For example, you may want to be CEO of a bigger organisation, or to have your own consulting business and be the board of a handful of organisations.
Once you know the type of role you want, we work out the key strengths, expertise and innate talent you have to offer.
If you want some questions to kick start your thinking, download this Personal Branding Questionnaire so you can start process anyway.
Step 2 – Articulate the 4 Fundamentals of Your Personal Branding Strategy
Once you’ve defined the key qualities and skills that make you valuable to prospective employers, the next step is to develop a personal marketing strategy to help you gain recognition and traction within your chosen industry.
We recommend following the tried and tested 5 Ps Marketing Formula.
We place you in the position of being the ‘product’ that is available for sale or hire on a contract basis, and your market is the ideal companies you would like to work with.
You are marketing a product, and that product is You.
We suggest you use LinkedIn, and also a personal website if you’re looking at building up your consulting business.
We also ensure your personal brand looks good across all social media sites so there is congruence when someone researches you.
The next step is to create content that elevates you as a thought leader within your industry.
We recommend you write 5 blog posts, and at least 2 case studies and upload them to your LinkedIn profile and website.
You need to zero in on a particular target market, the top 20 organisations you want to work with. You’d then use LinkedIn’s advanced features to reach out to those people and start a conversation.
Decide which sectors and particular organisations you feel will provide you with the culture and future opportunities you want.
Your success will skyrocket if you choose an industry where you have 5 – 10 years experience and where you have developed a network of contacts. But you may use this opportunity to pivot into a new industry, which can be done, but we recommend ‘the bridging strategy’ to increase your success rate.
LinkedIn is great for targeting a particular niche, and you can define your chosen sector by outlining the location, industry niche, functional area, vertical, product or market.
You need to look a notch higher than your competitors, so you are seen as outstanding and noteworthy.
Never under estimate the power of packaging. There are a ton of well educated, highly experienced professionals out there that are missing out on opportunities because they are not presenting themselves as professionally and stylishly as they could. Make sure that every time you step out to meet people that you are exuding that style and ‘presence’ that you want people to remember you for.
The final P is Promotion, and that covers how to get your key messages out in front of your market.
We have a marketing strategy we’ve used for years on LinkedIn to promote CEOs, consultants and even professional services organisations (through our sister company Perfect Boom).
To do this, we need to find out where the decision makers spend their time, and then find out how we can get their attention.
Step 3 – Keep Improving
Stay aware of what is going on in your market, and how you need to pivot so you are seen as a high quality candidate for the roles you want the most. The acronym CANI comes to mind as to summarise this step, that is the idea of ‘Constant and Never-ending Improvement’.
Contact us on by email on firstname.lastname@example.org or by phone on 1300 979 890 for more information.