So you’ve made the decision to learn about LinkedIn, and see what benefit it can bring you. You’ve uploaded the best profile picture you can find, imported the relevant information and even asked a few colleagues for a recommendation. Now what?
Here are 4 quick action steps you can checkoff to ensure your LinkedIn Profile is helping your image and building your online reputation:
1. Take a closer look at your Summary
According to Catherine Fisher, LinkedIn’s career expert, your summary section is one of the most important aspects of your profile.
Which means you need to communicate three things very quickly:
• who you are,
• what you have done, and
• what you can do.
That sounds pretty basic. However, most users neglect at least one aspect.
Pull up your LinkedIn summary right now and check to make sure it ticks all three boxes. If not, it’s time to edit.
2. Upload more relevant visuals
Fisher recommends taking full advantage of the media add-ons.
“People are drawn to great visuals,” she says. “Plus, it’s easier to get a sense of what you’ve done.”
With all of the options LinkedIn gives you, it really doesn’t matter what career or industry you’re in—you can find a way to incorporate media.
3. Utilize The Groups Section
Groups are powerful places for: networking, staying up-to-date in your industry, building your personal brand,
“It all ties back to your professional brand,” Fisher says.
4. Choose Your Skills Strategically
“Include the skills you want to be known for,” Fisher explains. “For example, if you’re working in media, include the skills that’ll help you grow your career, like writing, editing, blogging, etc
You can also rearrange your skills so the ones you’re proudest of show up first—regardless of how many people have endorsed you for them.
What other things have you done to improve your profile? It’s easy to improve your LinkedIn profile from good to great. So take a look at your summary and see if it answers the three questions of who you are, what you have done, and what you can do. Take a look through your recent PowerPoint presentations and see if you can tweak any to help demonstrate your level of expertise, and finally, get into those groups, and start participating.