Attention Senior Managers: Are You Making any of these Personal Branding mistakes?
Personal branding is the number one priority when you are going through the job search process.
It’s what your prospective employers are evaluating when they meet with you in the interview, and it’s what they are assessing when reviewing your resume and LinkedIn profile.
So today I am going to review the top 7 mistakes that many people are currently making online:
1. Coming Across as a Phony
This happens when you are trying too hard to impress the interviewer. Even though you think you have the interview ‘under control’, the prospective employer feels like you are trying too hard, and not been your self. A trained interviewer can almost spell the BS when a candidate starts to inflate how much they know, or how much they have done. So be yourself, let the real you shine in the interview, and you will come across as genuine and trustworthy.
2. Don’t Have an Opinion
Saying yes and agreeing to every comment, and not having your own opinion is the sign of a weak character. It’s amazing when we try to please everybody, we generally please only a rare few. Senior managers and executives are leaders within their field, and they need to have courage to stand their ground, and confidently voice their opinion and direction. You’ll build a strong reputation when you speak your opinion, and inspire them with your direction and through processes. Know the key messages you want to convey to recruiters and potential employers, and express yourself effectively, even if it means risking the job offer.
3. Avoid Connecting within Your Network
Just sticking to the job application process, and leaving your destiny in the hands of what ever organisations that happen to have a job opening up at the time is probably the biggest mistake that I see Senior Executives making. They fail to leverage the good reputation they have built up over the last decade, and believe that their network can’t help them move on. If you have more than 10 years experience within one sector, then you probably have at least 250 contacts that know you are good at what you do. It’s time to go out and start attending as many industry events as you can…
What are your thoughts?