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  5 Steps to Interview Success Course



Pre-Interview Preparation
 
An interview is 80% perspiration and 20% inspiration.
 
What does this mean? The perspiration comes from the amount of time you take to prepare. The inspiration is the thinking on your feet time in the interview, reacting to the unknown people, place and questions.
 
This is one of the key foundations of job interview success. If you can go into the interview room fully prepared you will certainly have a much greater chance of success. This may sound obvious but you will be surprised by how few people prepare for an interview.
 
However the preparation is not just learning the answer to tough questions! There is so much more to it than that.
 
Preparation includes:
 
  1. knowing what to wear.
  2. Knowing how to act.
  3. Knowing how to build rapport.
  4. Knowing what to ask,
  5. Knowing how to describe your experience. How to express your experience with suitable examples.
  6. Knowing what the interviewer is looking for and wants to hear.
 
To give yourself the highest chance of success you need to prepare thoroughly. There is no guarantee that you will get offered a job at the end of the interview. But if you follow the steps  in this program and prepare thoroughly you will have done your very best and given yourself the utmost chance of success. 
 
We know that in most endeavours preparation and practice is the key to success.
 
There is virtually no situation in an interview process that you cannot prepare for and have a suitable response.  Remember every interviewee will get a similar interview. There are only so many different ways to ask the same types of question!
 
1. Understand the job description
 
Firstly, you need to know what the role is for which you have applied. Every job will have a job description, so read it fully. Then read it again! The more senior the role the more detailed the job description will be.
 
2. Try to find out more information about the job
 
If the role is internal you could easily arrange to see someone currently doing a similar role or the person whose does the job at present.
 
Make an appointment with the line manager. Tell them you are thinking of applying. They will be delighted you are showing an interest. By speaking to them this will give you a great insight into what they are really looking for.
 
 
 
One of the key questions you want to ask is what issues or problems are the employees or organisation's currently encountering.
 
 
No job description will suggest there are issues and problems within the department but solving these can often be a major part of the role.
 
If you are applying for the job via an agency you should ask the agent for any further details. They would have received a job spec from the company and the agent will have spoken to the line manager to get a full picture of the job. The agent will usually be very keen to explain to you what is required
as they get commission if you are successful!
 
I have come cross cases where people have read the job description only to find to their surprise that they are going to be managing staff. Or they may need to travel to fulfil the requirements of the job.
 
Areas of weakness
 
If you look on the job description and see any words or phrases you do not understand you need to research them and find out what they mean. This is often the case where an interview is for a role which involves technology. The
company may be using a version of software or hardware which is unfamiliar to you but is a requirement for the job.
 
If there is a technical job requirement you are not familiar with don't bother trying to pretend at the interview that you understand it. If you do this you will look naïve as you will only have a scant understanding.
 
It is of course best to avoid mentioning it any area of weakness in your application. Only if you are asked about it should you follow the following process?
 
  1. Agree you haven't used this before
  2. Mention you researched it and basically know what it is and agree there may be some brief training required Importantly try to assimilate it with a similar skill you have used, therefore reducing the risk of you taking time to get up to speed
  3. Show an example of where you had a similar situation at a previous employer and learnt the skill quickly and proficiently
 
A lack of a specific skill is more important for a temporary or contract interview where the idea is that you fill a vacancy and hit the ground running.
 
However remember if you do not have the skill and yet have till received an interview this should demonstrate that it is not a show-stopper.
 
Often I come across candidates who bemoan the fact they do not have an exact fit for the role. When in reality their overall skill set is superior to all the other candidates. Hardly ever will you find a candidate who has a perfect match for the job description. Job interview are typically for a promotion and by definition you will not have been doing this exact role.
 
To summarise, identify areas of weakness. Do not mention these if not asked. Prepare suitable answers which demonstrate that this will not affect your ability to do the job in anything but the short term. Show how you have faced similar situations in the past and you have learnt the skill quickly.
 
Areas of weakness cannot be for personality type traits. If the job description asks for someone who has good communication skills, enthusiasm and is a team-player then no one should or would ever admit to lacking these.
 
Later on you will see how you can demonstrate these with clear examples. As part of your preparation you need to learn how you would demonstrate these at an interview.
 
3. Find out about the company
 

The main facts you should ascertain are:
  1. What are their main business activities and product lines?
  2. Are their offices based regionally, nationally or globally?
  3. How many employees do they have?
  4. How long have they existed?
  5. How many customers do they have?
  6. What is its mission statement?
  7. What are the main issues facing them today?
 
These are simple questions which should only take a few minutes to ascertain.
 
 
If at the interview you are asked about this and you do not now this information then this will look quite bad. If you have not taken the trouble to find out about the company then this does show a distinct lack of interest.
 
On the positive side if you don't think you are going to be asked about the company use this information to weave into your interview or at closing questions.
 
I was reading in the press about the issues you face in .... 
I notice you have x number of employees in this country, has this number been growing over the past few years?
 
OK, you may not be at all interested in the answer but it does demonstrate that you are showing interest in the company by taking the trouble to do your research.
 
The interviewer will subconsciously note your interest. You are not expected to be an expert, so do not try to be one.  However words of warning. You need to keep this natural.
 
Do not blurt out some random facts which have clearly been learnt parrot fashion.
 
Secondly do not allow this to be a pre-cursor for a detailed discussion on a subject you know nothing about.  In the unlikely event the interviewer does go into a long detailed discussion I would mention that it is an interesting topic, and that if you join the company, you would be really interested to find more about that.
 
If they then ask your opinion try to keep any discussion at a high level.  If you haven't done your research when you enter the interview room you will be nervous in case any questions about the company are asked. You know you will look foolish if the question is asked. You want to be thoroughly prepared
to eliminate and nerves.
 
4. Who else is being interviewed?
 
If you are applying for an external position in a different company then unless you have inside knowledge you are not likely to find out anything about the other candidates. If it is through an agency then the agency may have further details of numbers of candidates they know are being interviewed.
 
If it is an internal position you have a good chance of knowing who else has applied from within the company and their relevant experience. You should make a quick list of their attributes, experience and skills. Mentally compare how yours match up and in which areas you see differences.
 
Look for areas where you might score heavily for example in your technical ability or particular knowledge in a business process.
 
In most cases what are much more important are the soft skills such as communication skills, attitude, determination and willingness to succeed.
 
It is unusual for a manager to purely look for 'business process skills'. In most cases you will be working as part of a team in an environment where your soft skills are just as important.
 
So of course emphasise your ability to do the job. But you need to rise above the other candidates. Later you will see the 5 key areas that an interviewer is looking for. You will see how your ability to do the job is just one of these five.
Concentrate on your soft skills and show how this makes you unique in the eyes of the interviewer.
 
We will discuss later about selling your soft skills and attaching relevant examples to these which will paint a great picture.
 
Important: If you do know who else is in for the job do not mention them by name or by implication. Even though it may be obvious you know who else is being interviewed, do not be tempted to refer to them at all.
 
Of course saying negative things about anyone else will win you no friends at an interview and probably blow your chances out of the water. Do not ever be tempted to knock the opposition.
 
The interview is your chance to shine. You want the interviewer to concentrate on you as a candidate and not be thinking about anyone else even if they are being perceived in a bad light.
 
You may well get asked the question?.
'Why do you think you are the best candidate for the job'?
 
This is not an invitation to compare you to anyone else. It is an open question giving you the chance to list your attributes. In your mind you need to pretend you do not know who the other candidates are.
 
Start your reply with 'My strengths are....
 
The interview is your opportunity to sell yourself! You need the interviewer to focus on you and your strengths. It is your one opportunity to sell yourself.
 
Ignore the competition A lot of people get nervous by focusing on the negative and asking 'What if I don't get the job?'. You need to realise that by
preparing thoroughly and acting professionally you will be giving yourself the best chance of success.
 
There are other candidates going for the same role. They may well have better experience and skills. Focus on your performance and not on the competition. You cannot do anything about their performance.
 
Try to arrange for your references to be available to any prospective employer before you are interviewed. Some employers move quickly on making a decision and ask for references immediately after offering the position.
 
Any delay in providing those references may be a little inconvenient although not critical. It is just one less thing to worry about. It also looks good if you have this arranged when they are requested.
 
Do not expect to provide references before a position is offered to you. It is just a waste of everyone's time if references are sought before offering a position.
 
Industry wide topics for discussion
 
It is worth making yourself aware of any topical issues in the industry to which you are applying. Read the press and do an internet search to get a feel and understanding for current issues.
 
You could use this information to weave it into the interview to show industry knowledge. Particularly if you are going for a position in an industry you are unfamiliar with.
 
As you go through this program you will find that nearly all of the material relates to understanding the interview process, what the interviewer is looking for and how you approach the interview and how you sell yourself. In a
word..preparation.
 
Preparing thoroughly breeds confidence and success.
 
 
How to Set Up Your Marketing Plan 
 
Your Elevator Pitch 
 
Your personal pitch in 3-4 sentences: Who are you and what do you do?
 
One key thing you must prepare before you enter the interview is have a 3 or 4 sentence concise summary statement or personal pitch. It should ideally cover?
 
- Who you are
- What role you are looking for
- What you do
- What skills and experience you bring
 
It is a good idea to use this summary as a basis for the opening sentences on your resume. It gives the reader a picture of the person they will be interviewing, sets an expectation and plants a positive image in their mind. At all times you want the reader of your resume to give you an interview. That is of course its only purpose. So the personal pitch or summary statement needs to entice the reader to do this.
 
Once you have an interview the personal pitch will form the basis for who you are and what you have to offer. All other aspects and further discussion of your application will feed from this summary only in greater detail.  It will be used as basis for a series of hooks and reminders with which to tell your story!
 
By creating this summary you have a consistent base from which to describe your technical and personal skills and attributes.
 
 
 
 
 
 
 
When to use your Elevator Pitch
 
Often an interview will start with the question:
 
Tell me about yourself? 
 
Use this as an opportunity to set the scene and repeat your 3-4 sentence summary. It creates desire in the interviewers mind. But the statement needs to be written in a way that impels the interviewer to want to hear more.
Too often a person will list their skills and strengths and then just repeat them without expanding on the details.
 
It is the detail with relevant examples that demonstrate this that will score well with the interviewer. It is how you will be distinguished from the other candidates.
 
Your summary statement which defines who you are needs to be bold and have the interviewer looking for further information.
 
You need to dangle the carrot in front of them and make your application stand out from the mundane crowd. As we discussed in the introduction you need to create desire. A successful well written 4 sentence personal pitch will do this.
 
What the interviewer and prospective employer first want to hear is that you have the required skills and experience to do the job. That is fine and is a good start. However the additional attributes above this that you bring to the job will clinch the job for you.
 
They in fact want to hear you are going to do one or all of the following.
  • You are going to increase sales or profits
  • You are going to cut costs
  • You are going to save time
  • You are going to introduce new efficient ways of working
  • You are going to motivate your colleagues and workforce
  • You are going to solve problems and plenty more besides
 
These additional benefits need to be addressed in the interview. They are one of the keys to success. Try to include these benefits in your personal statement summary.  You are in the interview room because you want a job!  But the interviewer is screaming:
 
'What is in it for me'
 
The whole interview process is about convincing the interviewer what is in it for them. This personal pitch sets the scene and starts the ball rolling.
 
 
Examples of a 'Elevator Pitch'
 
Here are some examples of such statements which encompass who you are.
 
Senior Sales Manager with 4 year track record of delivering $multi-million global sales. Key specialty is hardware PC sales where I increased profitability for the division by $1M in my first 12 months and continued double-digit percentage growth in subsequent years despite challenging market place. Currently looking to leverage these skills in your organisation
 
 
Senior architect with excellent track record in public housing developments. Responsible for team of 12 architects and delivering $20M refurbishment projects on time and budget. Key areas of expertise include (list technical skills). Excellent communication skills and skilled team motivator. Looking for further challenging career move.
 
 
A hard-working and enthusiastic retail manager. Current role reduced headcount by 10% while increasing sales from $2m to $4m in 18 months. Looking for my next challenging role as a senior retail manager with even sharper focus on costs and productivity.
 
A results-focused sales lead. Raised turnover by $2m in the last year despite economic downturn. 2008 voted employee of the year. Looking to gain greater sales experience in next challenging sales executive role.
 
An enthusiastic junior sale operative. Colleagues describe me as hardworking and great team player. Looking to further my retail career by moving to challenging retail division of progressive company.
 
Who wouldn't be impressed with the above statements? It says interview me and I'll give you plenty of reasons to hire me at an interview.
 
So the resume got the interview. Now you need to take that  statement and use it as the basis for who you are and why you should get the job.
 
Of course you need to be able to describe in detail how you achieved those results and what you would do in the future to even better these results.
 
The point is the summary statement is a hook for the interviewer to ask how you achieved these results giving you the chance to shine further.
 
It has painted the picture of a 'successful, dynamic candidate' in their mind. It creates an image of what you are able to do for them in the medium to long term.
 
If you can do half of what you are claiming then you are still worth hiring. The interviewer wants to believe they have just uncovered a 'nugget of gold'.
 
Your summary statement is of course a blatant sales pitch.
 
The interviewer wants to believe that you are the genuine article. He has the resume which lists you experience. They now need to hear it from you and believe what you say.
 
When you set your summary statement up you need to use powerful words which convey meaning and are specific.
 
Here are some phrases that work well:
 
 
  • Results-driven
  • Customer-focused
  • Quick thinking
  • Tight deadline
  • Savings (time, costs and resources)
  • Increases (productivity, efficiency, turnover, sales, profits)?.of course then are dozens more.
 
Here are words or phrases that should be avoided Any non-specific phrase?....
 
some, it, a lot, plenty, quite a few.
 
You need to quantify with a powerful descriptive word. Give the number a measure, quantify the measure:
 
I increased sales a lot should be replaced with 15% over 1 year or $40,000 in 3 months starting from a base of zero sales
 
Replace any descriptive phrase that has ambiguous or unclear meaning
 
nice, dynamic, opinion, feel, good, flexible, believe, kind of, user friendly, team-player, leading-edge, cutting edge
 
In other words your summary statement needs to be specific and measurable.
 
Later there is a chapter that will discuss the whole concept of language and what are the correct types of language to use.
 
In an interview you and the interviewer need a reference point. The personal summary statement does this. But more than this it allows you the chance to create a great impression. Often this is at the beginning and end of the interview, the most productive time to do this.Create the statement carefully. Although it is brief it needs to say who you are and mention benefits. It will then lead on to the more detailed discussions of your application.
 
 

 
 
 
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